Customize the Links of Your Campaigns

Personalizing the links in your email campaigns can enhance the overall appearance and make it more authentic to the recipient. This can increase the likelihood of customers clicking on the links, leading to higher engagement and response rates.

However, it’s important to note that personalizing the links alone will not guarantee that your emails will avoid the spam folder. To increase the chances of your emails being delivered to the inbox, it’s crucial to verify the domain of the email address used as the sender in your campaigns. This will help improve the domain’s reputation and reduce the likelihood of your emails being flagged as spam.

Additionally, it’s also important to follow best practices for email marketing, such as obtaining consent before sending emails, providing an easy way to unsubscribe, and avoiding using trigger words that may be flagged as spam.

Why customize the domains of your links

Sendarmy allows you to modify the links in your emails so that they all pass through our platform. The objective of this is to allow us to track the users who click on the links in your email, giving added value to the statistics of the campaign and allowing you to know how many people have clicked on the links and which have clicked on more occasions.

Link customization options

To customize the domain of your links, you have the following options:

Link your own subdomain

It is the best option since you will get users to easily identify your brand and are more predisposed to click on your links.

First, you’ll need to create an A record in the subdomain you want to appear in your emails. You must do this at the provider where you have registered your domain (1and1, GoDaddy, Dondominio, etc). Let’s imagine that your domain is, and you want to use the subdomain for tracking your emails. You have two options; if you are a PRO or Enterprise user, you should create the following record, which allows you to have HTTPS links:

Registration Type: A |  Domain: |  Value:

Otherwise, you should create the following record, which allows you to have HTTP links:

Registration Type: A |  Domain: |  Value:

Once the record is created, you can check if it has propagated in step 1 of your campaign by entering the domain and clicking Verify Domain.

Choose a word to create a Sendarmy subdomain

In case you do not have access to modify the data of your domain, we allow you to choose a word (only letters and without spaces) that your customers quickly relate to your company (the name of this, for example) and with it, we will build the links of your campaigns.

If, for example, your company is called “Company ABC” and you choose the word “companyabc”, all the links of your campaigns will be of the form: